“We recognized that we were, here at the league, kind of in a moment of transition,” Hall said.
The league’s new broadcast rights agreements with Disney/ABC/ESPN and Warner Media/TNT were part of the impetus to seek some fresh creative input. It launched on the airwaves on Black Friday, when ABC aired its first NHL game since 2004. The ‘Nothing Regular’ campaign was structured so that those moments could be pushed out on digital and broadcast channels with very little turnaround time. “As an entertainment property, it’s exactly what we want.” “Even if it’s not your favorite team, even if it’s maybe not what the matchup is that you would typically tune in to - the fact that in every game, in every period, and potentially in every shift, something amazing could happen? That’s all, as a sport, that you can ask for,” said Casey Hall, the NHL’s senior vice president of marketing and consumer insights. Then again, that’s another interesting take.The play - and the ads - remind sports fans that even during the long 82-game regular season, there will be moments worth watching nearly every night. The Ducks’ reasoning was they shifted him to wing to help him move up to the NHL. Here’s the thing though, Zegras is a natural center. They believe the AHL is the place to do it. The Ducks want to transition Zegras to playing center. Instead, the Anaheim Ducks sent their prized prospect back to the city that should stay classy (like the Anchorman reference) for an interesting reason. Why did they change it in the first place? The Anaheim Ducks are sending Trevor Zegras back to the AHL to re-learn his original position. After all, it’s not like replacing Zegras in the lineup will help the Ducks win? It’s not as if Zegras hasn’t show he can contribute at the NHL level? Because, let’s face it, having 7 points (1 G, 6 A) in 17 games as a rookie is pretty decent. Considering the Ducks are likely to be sellers at the deadline, it’s reasonable to expect he’ll be back as soon as roster spots open up. Anaheim has re-assigned him to their AHL affiliate the San Diego Gulls. Well Zegras’s stay in the big show seems over, for now at least. Penguins get it right adding Kyle Dubas as President of Hockey Operations.How the Vegas Golden Knights matched up with Florida this season.The real Stanley Cup winner this year: coaching changes.2023 team report cards: Dallas Stars fall short of Cup Final.What To Expect From Barry Trotz First Draft With The Nashville Predators.
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